How do you market a vertical SaaS?
End-to-end redesign of the projetsolaire landing site
We can all (some what) build apps now. What's next?
How we made brainbite's web and mobile apps come alive with Rive animations and gamification.
A gallery of my design work over the years...
A free canvas view of some brand and UX design work from 8+ years of design practice.
Market, collect, convert, and manage.
A story of how we built a comprehensive solar customers sales funnel, and the system to manage it.
A little bit about me
Hello reader! Let's get acquainted through a story.
My journey as a designer began with a screwdriver. As a kid, no toy was safe; I had to take it apart to see how it worked. By 14, I had explored every part of my first computer, from the physical RAM to the Windows registry. This innate curiosity—this need to understand the "why" behind the "what"—is the foundation of everything I do.
This path led me to a formal education in Electrical and Computer Engineering, where I learned the logic behind how the world works. But my career is in design, where logic alone isn't enough. I thrive at the intersection of these two worlds: where the rigor of engineering meets the boundless possibility of design.
This is why I'm drawn to design. It's a discipline you can't fully quantify or put into a box. It's a space that rewards you for seeing the bigger picture, for understanding that every element is connected. This philosophy is at the core of my work. I don't just see a user interface; I see a complex system of user needs, business goals, technical constraints, and market forces.
I call this Ecosystems Thinking.
It's an approach that involves wearing different hats—analyst, engineer, artist, and strategist—to map how every factor affects the outcome. This holistic view leads to solutions that aren't just aesthetically pleasing, but are also robust, intuitive, and deeply integrated. It's about designing not just a single component, but the entire experience.
If this approach resonates with you, I'd love to connect and discuss how we can build something great together.
Trusted by a diverse set of clientelle
What clients I have worked with in the past have to say
Maarten Elgar
Projetsolaire, CTO and co-founder
"Temesgen is a talented and creative designer who contributed significantly to our projects. He consistently produced clean, modern, and user-focused designs while being reliable and easy to work with throughout the development process. He has a strong understanding of UI/UX principles, branding, and product design, and was able to quickly adapt to changing requirements and feedback. His work helped improve the overall quality and professionalism of our products. I would confidently recommend Temesgen for design roles involving product design, UI/UX, and digital experiences."
Sayed Shahidi
Brainbite, CEO and Founder
"Tem is one of a kind and did an amazing Job in BrainBite and we hope to work still with him for much longer."
Mohammed Ibrahim
Exambuddy, Founder
"Been a client of Temesgen for a while and I've gotta say he always delivers quick and understands what we need in depth. He always makes sure to understand the problem first and provide a solution we haven't really thought of before. When anyone asks me for a logo and branding design he's the first person I go to."
Elshaday Haile
ALZA Global Solutions, Founder
"Temesgen was such a pleasure to work with during the branding process for ALZA Global Solutions. He handled our brand guidelines from start to finish, and honestly, he made everything so easy. Every time we had a meeting - whether it was quick or part of our regular weekly/biweekly check-ins - he always came prepared with great ideas, clear options, and thoughtful suggestions. He really listened to what we wanted, and he found a way to bring all of it together in a clean, professional, and beautiful way. Everything he delivered was on time, on point, and exactly what we needed - and the pricing was very fair too. What I appreciated most is that he never overcomplicated things. He was patient, reliable, and just genuinely good at what he does. I'd 100% recommend him to anyone looking for branding or design work. He's someone you'll be happy to have on your team."
Michael Wondimu
Zare Innovations, Co-founder
"I had the pleasure of working with Temesgen Ayele, and I was consistently impressed by his creativity, professionalism, and design skills. He's a reliable graphic designer with a great eye for detail and a strong work ethic. I highly recommend him for any design-related role."
D Hendrik Mulyana
Brainbite, Design lead
"I had the pleasure of working with Tem for the past eight months, and I am continually impressed by his exceptional talent and expertise, particularly in Rive application and UI/UX design. Tem possesses a deep understanding of Rive's capabilities and consistently delivers innovative, visually stunning, and highly functional designs that elevate user experiences. His ability to seamlessly integrate creativity with technical precision sets him apart. Tem not only excels in crafting dynamic animations and interactions but also demonstrates a keen eye for detail and a strong commitment to user-centric design principles. His collaborative approach and problem-solving mindset make him an invaluable asset to any team. I wholeheartedly recommend Tem to anyone seeking a skilled professional in Rive and UI/UX design. His passion for his craft and dedication to excellence are truly inspiring."
Tidbits
Some things I like, and some things I made!
